SMILE GENERATION
CHALLENGE
Smile Generation needed to take its local marketing strategy national. With no recent paid media presence, the brand had to generate leads at scale without losing the local trust it was built on through targeted campaigns on Google, Meta, and TikTok.
Highlights
Formats
Team
SOLUTION
A comprehensive digital marketing strategy launched across Google, Meta, and TikTok. We ran a nationwide campaign to boost its online presence and new patient acquisition.
Over 90 tailored assets—including video, branded creative, and UGC that spoke to older adults, families, and young audiences. We ran parallel campaigns using tailored content and messaging, letting real-time performance data steer our creative direction. This helped uncover which video formats, messaging, and calls-to-actions resonated best with each audience segment.
RESULTS
2024 Drum Award Winner
84% Increase in Lead Generation
87% Decrease in TikTok Cost-per-Lead
46% Decrease in Overall Campaign Cost-per-Lead
