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MICROPERFUMES
CHALLENGE
A young e-commerce brand selling sample-sized fragrances, set goals of scaling revenue and acquiring new customers profitably while maintaining overall efficiency.
Highlights
Formats
Team
SOLUTION
Paired precision media with tailored creative to attract, convert, and retain fragrance shoppers across every stage of the funnel.
We developed a full funnel strategy that leveraged machine learning, advanced bidding strategies, and tactics that reduced signal loss from iOS 14.5+. Additionally, we implemented a creative strategy to effectively engage users at different stages of the funnel and minimize learning disruptions.
RESULTS
89% Increase in Revenue
300% Increase in Reach
78% Increase in Purchases
16% Decrease in CPCs
41% Decrease in CPMs
2.2x Maintained ROAS
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