To elevate Reservices’ brand and distinguish it from traditional real estate companies, I led a complete redesign of their website and visual identity. The goal was to highlight the value they provide to agents through both form and function.

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I developed a modern, streamlined website that features intuitive tools like buyer and seller estimates, fast payment and qualification calculators, and easily accessible resources, all designed with the agent experience in mind.

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From user research and wireframing to prototyping in Adobe XD, I handled every stage of the design process. I also collaborated closely with developers to ensure a seamless handoff and execution. The project included a new logo and brand guidelines to bring a fresh, cohesive look to the Reservices identity.